The sale of goods to the public in relatively small quantities for use or consumption rather than for resale. This two day program is designed for retail front line agents to equip them with the needed customer service excellence foundation to engage better with customers, portray energy and commitment. Moreover, the article further attempts to analyze the crucial factors which have been playing a key role in driving change in the retail sector in India. Setting up your own outlets or hiring a sales team to cover the territories where an existing retail chain operates would involve significant investment and effort. Multichannel retailing is a marketing concept that is always evolving. Retailing is an accepted area of academic debate, such as marketing and management, developed fully as an area of study. Reach. Retailing is acknowledged as a subject area in its own right: Potter has described the academic study of retailing as the “Cinderella of the social sciences“. As a major source of employment retailing offers a wide range of career opportunities including; store management, merchandising and owning a retail business. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. Consumers benefit from retailing is that, retailers perform marketing functions that makes it possible for customers to… Selling goods through a retail channel extends the geographical reach of your business. price: $ 199.95 $ 179.95 . Benefits are the most powerful way in which a seller can describe the product. The article provides a vivid description of the stages of evolution of retail sector and how the traditional retail formats have evolved from unorganized small sized stores to large and organized stores in an Indian context. Retailing has a tremendous impact on the economy. Characteristics of the retail market strong competition shorter product life cycle longer product development time high sensitivity of demand Lean Retailing. A retail distribution strategy enables you to grow your business in an efficient way, while conserving your own resources. Amongst the Benefits of Branding is the power to attract investors as and when the funds are required by the company as the brand has curated a niche identity in the market offering the products and services meeting the demands of the consumers and has a huge bank of loyal customers that instils the factor of trust and faith in the minds of the investors. Benefits of Multichannel Retailing. Implementation & Its benefits What is Retail? It involves high annual sales and employment.